Summer is back again and the travel industry is bracing itself for one of the busiest seasons of the year. But how prepared are travel companies when it comes to mobile?
The Search Agency compiled a list of the 100 most visited travel destination and accommodation sites using data from Hitwise. Based on methodology from the previous mobile scorecard reports, The Search Agency evaluated the sites based on a set of criteria across seven categories to determine which were most closely aligned with established mobile best practices.
The results were surprising:
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