The Search Agency’s State of Paid Search Report summarizes current paid search marketing trends across search engines, devices, and industries.
To uncover key trends of Q1 2013, the agency extracted client data from search engine advertising tools. The sample included advertisers who had fifteen consecutive months of data with The Search Agency and an established and stable business model from Q1 2012 to Q1 2013. All results are based on U.S. campaigns only. Our findings and forecasts are based on year-over-year (YoY) and quarter-over-quarter (QoQ) analyses on aggregated client data that includes:
Overall, search engine advertising demonstrated healthy growth--Paid search advertising continues to experience healthy growth—overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% YoY.
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