Optimizing Product Listing Ads for Better ROI

Are your Product Listing Ads Optimized for Success?

Google's Product Listing Ads (PLAs) are one of the most effective advancements to paid search advertising in recent years and, in effect, retailers are adopting these ad extensions at an increasing rate. With the ability to include additional product information, including a photo, title, pricing information and store name, PLAs offers searchers more relevant and valuable product information. As PLA spend share and click share continue to grow, retailers are realizing the intrinsic value of this advertising form. In effect, we have compiled seven strategies to strengthen your PLA campaigns, including: 

  • How to setup and use product filters

  • How to effectively use product targets 

  • How to successfully keep product feeds up-to-date
  • Strategy for PLA campaigns

 

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